Things to apply for, events to attend, podcasts to listen to

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October Goings-On in Audio-Land

I’ve gotten a bunch of emails and Slack messages this week sharing job opportunities, upcoming events, and free resources, so I want to put a quick issue of the newsletter together to share ‘em.

P.s. part of my job at Descript is to do trainings for creators communities. Let me know if you (or a group you’re part of) are interested in learning the ins and outs of this all-in-one recording and editing tool.

Let’s go!

🗞️What is this newsletter?

Great question. This & That shares smatterings from around the podcast and audio world. Think: ideas, resources, events, discussions, opportunities, and more.

It comes out irregularly (AKA when I feel like it). It's my experiment with inconsistency in content creation.

This week's idea: October is audioland

Events & Resources

Podcast Marketing 101 - October 12 at 2pm ET

Join me, Ashley Hamer, and Lauren Passell for a Descript webinar where we share our strategies for marketing podcasts. Here’s what we’ll touch on:

  • Cross promotions and making podcast friends

  • Podcast newsletters and how to pitch your show

  • How to pitch your show to podcast listening apps

  • Audiograms and clips for social media

  • And much more!

Submit your show (weekly) to Find That Pod

Find That Pod is a weekly podcast recommendation newsletter that always shares a call for recommendations on X/Twitter. Follow them and respond to their posts!

Rephonic updates and opportunities

Rephonic is a podcast audience insights tool that I use for podcast marketing research. They announced a bunch of updates and opportunities this week. I wrote about them here.

Sneak peek:

  • Spotify chart rankings

  • Identifying whether or not podcasts accept sponsors

How I landed 5 sponsors before launching my podcast

I was a guest on Luis Diaz’s podcast last week and I shared how I landed sponsors for Trailer Park: The Podcast Trailer Podcast before dropping episode 1. Learn how.

Are you publishing episode artwork for your podcast?

Win $500 by referring members to The Podcast Academy

If you’re a member of The Podcast Academy, you can now win prizes by referring new members. One of those prizes…$500 cash. Learn more.

Quick hits:

P.s. want more podcast recommendations? I have this newsletter, which is curated by a different person each week, and this newsletter, which is reader-generated.

📊Transparency stats

In this segment, I share subscriber numbers, as well as open and click rates. Why? It's fun to track growth and be open.

  • Number of subscribers: 624

    • Up from 613 (I ❤️ slow growth)

  • Open rate: 64.4%

  • Click rate: 11.6%

  • Unsubscribes: 4 from last issue