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Things to apply for, events to attend, podcasts to listen to
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October Goings-On in Audio-Land
I’ve gotten a bunch of emails and Slack messages this week sharing job opportunities, upcoming events, and free resources, so I want to put a quick issue of the newsletter together to share ‘em.
P.s. part of my job at Descript is to do trainings for creators communities. Let me know if you (or a group you’re part of) are interested in learning the ins and outs of this all-in-one recording and editing tool.
Let’s go!
🗞️What is this newsletter?
Great question. This & That shares smatterings from around the podcast and audio world. Think: ideas, resources, events, discussions, opportunities, and more.
It comes out irregularly (AKA when I feel like it). It's my experiment with inconsistency in content creation.
This week's idea: October is audioland
Events & Resources
Podcast Marketing 101 - October 12 at 2pm ET
Join me, Ashley Hamer, and Lauren Passell for a Descript webinar where we share our strategies for marketing podcasts. Here’s what we’ll touch on:
Cross promotions and making podcast friends
Podcast newsletters and how to pitch your show
How to pitch your show to podcast listening apps
Audiograms and clips for social media
And much more!
Submit your show (weekly) to Find That Pod
Find That Pod is a weekly podcast recommendation newsletter that always shares a call for recommendations on X/Twitter. Follow them and respond to their posts!
Rephonic updates and opportunities
Rephonic is a podcast audience insights tool that I use for podcast marketing research. They announced a bunch of updates and opportunities this week. I wrote about them here.
Sneak peek:
Spotify chart rankings
Identifying whether or not podcasts accept sponsors
How I landed 5 sponsors before launching my podcast
I was a guest on Luis Diaz’s podcast last week and I shared how I landed sponsors for Trailer Park: The Podcast Trailer Podcast before dropping episode 1. Learn how.
Are you publishing episode artwork for your podcast?
Apple is now displaying it. Here’s why I think you should consider it.
Win $500 by referring members to The Podcast Academy
If you’re a member of The Podcast Academy, you can now win prizes by referring new members. One of those prizes…$500 cash. Learn more.
Quick hits:
Submit your podcast to The Ambies
Mobituaries, one of my all-time faves, is back
One of the best audio engineers (ever) is ready to work with you. His name is Daniel.
Learn about season 3 of The Dream from host Jane Marie on the EarBuds blog
If you want to sponsor season 2 of Trailer Park: The Podcast Trailer Podcast, LMK. We have 4 confirmed sponsors already!
P.s. want more podcast recommendations? I have this newsletter, which is curated by a different person each week, and this newsletter, which is reader-generated.
📊Transparency stats
In this segment, I share subscriber numbers, as well as open and click rates. Why? It's fun to track growth and be open.
Number of subscribers: 624
Up from 613 (I ❤️ slow growth)
Open rate: 64.4%
Click rate: 11.6%
Unsubscribes: 4 from last issue