Podcast Industry Roundup: Events, Trailers, and NYC Meetups in Audio Space

Hey This & That’ers,

Been a while. A few notes up top:

• Read this week’s issue of the EarBuds newsletter, which features podcasts on the court of public opinion.

• Trailer Park: The Podcast Trailer Podcast is back with a new episode, featuring the trailer for Black and CULTivated. Find out what works and what doesn’t quite hit in this trailer. And submit your own trailer!

• 🗽Are you in New York? Do you want to know about a recurring IRL event series I’m hosting for podcast people? Let me know so I can add you to the list.

Questions? Hit reply on this email. Let’s talk.

🗞️What is this newsletter?

This & That with Arielle Nissenblatt shares smatterings from around the podcast and audio world. Think: ideas, resources, events, discussions, opportunities, and more.

It comes out irregularly (when I feel like it). It's an experiment with inconsistency in content creation.

Events

Podcast Newsletter Accountability Challenge

If you make a podcast and have considered starting a newsletter to go along with it, this event will make sure you get it started.

July 18th 10-5pm ET but you can really use the resources whenever you want. Let me know if you want access on a different date.

At the end of the day, you'll have the beginnings of your newsletter, which entails:

• Your email service provider

• A name for your newsletter

• Frequency

• Tone / scope

• One-liner describing the newsletter and who it's for

• Statement of "how does the content of this newsletter differ from the content of my podcast?"

• Pre-written social posts that announce your newsletter to your online audience

• 30 and 60-second ad copy to introduce your newsletter to your podcast audience

• Structure of your next three issues

Things I’m thinking about:

• Time capsule: how do articles, social posts, and physical print-outs age in the so far short-lived podcast industry? I’m thinking about that in a new series on LinkedIn.

• Press release: I usually do absolutely NOTHING with the press releases I receive from podcast marketers and PR folks. But now, I’m adding those links to Podcast Plunge.

• New👂: congrats to Rococo Punch on the launch of the latest season of The Turning: River Road.